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Winning and keeping the favor of the masses in the fast-moving mobile world is tough. Apple Inc. has trodden the road to success with their iPhone well. Yet, the decisions made to balance the slick design and ease of operation with the company’s marketing goals are sometimes hard to swallow.

Those who get through the obvious hurdle of the at&t exclusiveness (in the U.S.) soon encounter some annoying limitations. Would you like to have a replaceable battery, a list of fixes in a software update or do you prefer your own earphones? Tough luck, you can’t. (The last point was “fixed” in the 3G version.) And additional problems come from the tight control over third-parties. Continues »